On March 22nd the Danish American Business Forum held its annual meeting in the FOSS Innovation Center in Hillerød, Denmark. The keynote speeches commonly denominated the topic of business framework conditions under the newly appointed Trump administration, as well as the broader political landscape in general. Furthermore, Kim Vejlby Hansen, CEO, FOSS as well as Lars Marcher, President & CEO, AMBU A/S shared their thoughts on how to conduct a successful export expansion into the US market.

The forums 5 speakers were:

• Kim Vejlby Hansen, CEO, FOSS
• Lars Marcher, President & CEO, AMBU A/S
• Laura Lochman, Charge D’Affaires, US Embassy Copenhagen
• Lars Bo Møller, Deputy Chief of Mission, DK Embassy Washington DC
• Moderator: Steffen Gram, Senior International Correspondent Danmarks Radio

The speakers shared a broad agreement that, in tune with current US framework conditions, the US market should be engaged thoughtfully, yet still optimistically. As a first, the Deputy Chief Mission of the Danish Embassy in Washington, Lars Bo Møller, participated as a speaker and provided a reiteration of common themes like political uncertainty and the expansion & export potential for Danish core sectors. Lars Bo emphasized the importance of navigating through the political fog produced at the federal level while working with state level actors. Furthermore, he underscored the importance of US Congress in relation to Trumps declared stance on trade policy, and that Denmark has been and continues to be seen as a key partner.

Read more here to get a full summary of the event and the speakers remarks.