curving office building

Greetings from the Ambassador

Greetings from the Ambassador

Dear ADBC Members:

It is with pleasure that I share this ADBC Newsletter with you, which will provide insights on the past months for both the Embassy and ADBC.

The Danish Minister for Industry, Business and Financial Affairs, Brian Mikkelsen, visited Washington D.C. and Dallas/Fort Worth, Texas in the beginning of March. Minister Brian Mikkelsen engaged with political stakeholders and several ADBC member companies. I am delighted that we can help Danish and American companies advance their mutually beneficial objectives by leveraging official Danish government visits to the United States. Our goal in ADBC is to increase trade and direct investment between Denmark a


nd the United States. A Danish Minister can open doors, establish connections and create awareness of Denmark at a high level. And having ADBC members contributing with their competencies and knowledge in a specific market is a great asset. Together, we continuously make the ties between Denmark and the United States stronger.

On a different note, recent announcements about steel and aluminum tariffs have created uncertainty amongst many companies. It is of utmost importance for me to stress that we at the Embassy will do everything we can to keep you updated on this development. You should also feel free to reach out to us at any time.

On March 19th, ADBC had its annual board meeting at the Embassy of Denmark. The board evaluated 2017 activities and achievements and agreed that ADBC is providing its members high value in executing our core mission of strengthening trade and direct investment between Denmark and the United States. In 2018, the board wishes to focus on inviting and attracting new members throughout the U.S. to the organization and consolidating our current membership base. The opening of a new Danish innovation center in Boston will help further these initiatives.

Let me remind all ADBC members to mark their calendars as ADBC has several exciting events coming up in 2018. On May 12th, we open the Embassy of Denmark for the EU Open House. On June 5th, we host our yearly Constitution Day event alongside the annual General Assembly of ADBC.

I would like to conclude by thanking all of our members for a great start in 2018 with all the best wishes and hopes for a continued great collaboration in 2018.


Ambassador Lars Lose