The new action plan “Growth through Export: Denmark-USA” presents 23 growth initiatives to increase Danish exports to the US by 25 percent by the end of 2016. Total exports to the United States accounts for 100 billion DKK (approx. 17 Billion USD), which is about 10 percent of total Danish exports.
The United States is emerging from the financial crisis and now expects the economy to grow 19 percent from 2012 to 2018. Hence, the 23 initiatives will be implemented to help Danish companies embrace the potential in the U.S. market.
The timing of the growth plan could not have been better as Danish competencies and American demand for solutions increasingly overlap in a number of industries. For example, the US is interested in a more efficient handling of water resources and new energy technologies, such as renewables. Moreover, the United States is the world’s largest market for organic food. With a successful signing of The Transatlantic Trade and Investment Partnership, the opportunities for Danish Companies will only increase.
The 23 new growth initiatives have been developed in collaboration with the Danish business community and public organizations operating in the business sphere in order to mirror Denmark’s lead in these sectors. The outcome is an action plan structured around the sectors with the largest growth potential: Green Energy, Oil & Gas, Health & Life Sciences, Information & Communications Technology, Food, Design, and Shipping.
The new Water Technology Alliance, for example, offers solutions on waste water handling and thereby tab into the 3,400 billion liters of recyclable water wasted from a shortage of US cleansing facilities. The cluster of Danish food companies is another sector specific alliance to improve access to US retailers.
To capitalize on opportunities in the Health & Life Sciences sector, the Trade Council will increase marketing of Danish strengths, initiate a closer contact between the Danish pharmaceutical industry and key American stakeholders, and promote investment opportunities for American companies in Denmark.
Read more about the growth plan (only in Danish).