The American-Danish Business Council and the American Swedish Chamber of Commerce joined in collaboration on November 17th to present the ENERGY TECHNOLOGY FINANCE WORKSHOP and lunch at the Embassy of Sweden. US speakers included: Andrew Zech of Greenworks Lending; Bradford H. Dockser of Green Generation Solutions; and Joseph Lipscomb of Arborview Capital.
The speakers gave an overview of the financial instruments that are available in the US for Energy Efficiency solutions. They also emphasized that the drivers are very different than Europe. The US drivers tend to be saving money, fulfilling a state or local regulation or their own company goals. It is also important to work with utilities to find rebates that are pertinent to the sector.
The companies (which are new to thinking about marketing in the US) found the day very informative and useful.